HARIBO, in partnership with Community Foundation Wakefield District, have unveiled the HARIBO Happiness Together Fund, a four-year programme to encourage friendships across generations.

Creating opportunities for memorable, shared experiences, the HARIBO Happiness Together Fund will deliver moments of fun and enjoyment that will reduce loneliness while improving the welfare and wellbeing of local people.

Community groups, charities and social enterprises are being invited to submit funding applications that engage intergenerational groups, help to improve facilities available within the local community or provide events and activities for family, friends and neighbours.

The HARIBO Happiness Fund will support programmes that deliver intergenerational events and activities which will engage older and younger people and target those in the 18-24 age-group and those who are 55 plus. Working together, both groups will benefit and learn from the other.

Round 1 of the HARIBO Happiness Together Fund opened on 1 October. Applications must be received by Friday 12 November 2021.

Key Funding Criteria

There are some excellent examples of best practice, highlighted by the work of older volunteers in establishing Castleford Heritage Centre, and in the work of the Senior Citizens Support Group in Horbury. In 2010 they started with a coffee morning for 5 people and have grown to a membership of over 650 who enjoy regular outings, including trips to the theatre, all publicised at their bi-weekly coffee mornings which now regularly attract over 100 people. Regular lunch clubs are also arranged attracting 30+ members each time.

By working together, we will be able to encourage local community groups to develop a series of events and activities, which will engage older and younger people. “Around a quarter of young people say they “lack companionship”, 25% say they often feel left out and 27% feel isolated from others.” Mental Health Foundation.

Celebratory events of 50* or more people will provide an opportunity for the wider community to come together to share an enjoyable experience. The aim will be to inspire their sons, daughters, grandchildren and even great grandchildren in becoming more engaged locally and help break the cycle of social isolation.

The following are some examples of what we are looking for:

  • An activity that brings about an improvement in the facilities available within a local community.
  • Helping to end social isolation amongst older people.
  • Engaging an intergenerational group of participants.
  • Providing a sharing event for families, friends and neighbours.
  • Highlighting inspirational experiences from their own lives
  • Re-engaging older people with their friends and neighbours.
  • Developing new friendships.
  • Increasing mental and physical health through activities outside the home.
  • Re-introducing people to regular activities within their local communities.
  • Continued sustainability after funding ceases

The Application Process

Across the Wakefield District there are over 1,700 community groups, varying in size from fairly large to extremely small, and often run entirely by volunteers. To make the funds more accessible, the Foundation will undertake to provide introductory sessions explaining the application process and outlining the desired outcomes.

Funding will be available for one, two or three years with a maximum of £5k in any one year. Progression to the second and/or subsequent years will be based on the foundation’s assessment of performance in relation to the agreed performance indicators. Key to the agreement to proceed will be the ability to demonstrate developing sustainability.

Decisions about funding will be made by a dedicated grants panel including representatives from Haribo UK, young people, local elderly groups and the Community Foundation and make awards to the successful groups.

The successful beneficiaries will be required to maintain an ongoing relationship with the Foundation during the operation of the programme/s, and members of the panel together with the Foundation’s officers may make planned visits to see the activities in action.


The deadline for receipt of applications is Friday 12 November 2021. The Grants panel will meet during w/c 6 December and applicants will be advised of outcome of their application a few days later. Funding allocated should be spent within the timescale specified in your application. All supported projects will be required to submit monitoring information including case studies.

Who can apply

Applicants should be voluntary or community groups, charities or social enterprises. We cannot make funds available directly to individuals, statutory organisations or commercial entities. Your organisation must be based within Wakefield Metropolitan District and the project you apply for must only benefit residents living within the District.

We are not able to fund the following:

  • Activity that’s purely about research (although evaluation of the proposed activity can be funded and is a requirement for any successful applicant).
  • Capital Projects (where capital costs are more than 25% of the total programme cost); buildings including upgrades and refurbishment; vehicle purchase (but can fund general transport costs as part of your project).
  • Costs associated with a programme which you are already undertaking (although we will consider the extension/expansion of a current programme if you can demonstrate its effectiveness) or to replace funding streams that are no longer available.

Further information

If you require further information, please contact craig.shepherd@wakefieldcf.org.uk.

Application process

Applications should be submitted online using the application form provided below. Where additional information is required this should also be provided online.

Guidance Notes & Application form

Section 1: Details of your organisation

  • Please provide us with full details of your organisation

Under type of organisation, please provide relevant details i.e. charity/company number, type of community organisation. Please enclose a current copy of your governing document. Please not that we will retain this document electronically, and on subsequent applications you will merely need to confirm that the document we hold is current.

Details of Main Contact Person

  • Please note that the main contact person must be contactable , on the numbers you provide, during office hours. If they are not full time, then please detail availability.

If the ongoing contact is not the Main contact, please provide details and again ensure that they are contactable during office hours.

Section 2: Why you are making the application?

  • Please ensure that you have read and understood the criteria as they are applied to this fund. Please pay particular attention to the conditions around capital expenditure and the maximum proportion that it can represent.
  • Please indicate when you would like to start the activity covered by the funding and how long it will last for; if you have determined any key milestones, please provide a brief description in order that they can be built into the liaison schedule.
  • Please tell us what you intend to do with the grant. If you are including general running costs, you must link them to a specific area of your work. If you are asking for project/activity/service costs, we require to know where the activity will take place, what type of activity it is, what key elements are involved, use of premises, transport etc. Is it a pilot? Have you run it before? Are you working with other organisations? If so please provide details.
  • Please identify where your activities will take place/where your service users live. This might be district-wide, one of the five towns or a specific ward or local area.
  • The target groups for this programme are Intergenerational, but please specify if they come from a specific community or social group. You must specify approximately how many might benefit directly from this grant. Please tell us about any specific support that your project might provide.

Section 3: Impact & Beneficiaries

  • It is anticipated that the use of the grant will produce positive outcomes and the panel are always interested in the socio/economic impact of each grant.
  • You should clearly state your methods of determination of the effect that the grant has made. This might be through data collection, qualitative and or quantitative, quotes and questionnaires from beneficiaries/family members/carers. Through audio, video or photographs.

Section 4: Programme Budget

  • Please state the total cost of the project you are seeking a grant for. If you are not requesting the total cost, please clearly list other sources of funding for your project along with the amounts applied for. Please indicate if these have already been secured or requested and the expected date of any decision. Please also include any cash, in kind or match funding contributions, which will support your application.
  • The costing of your projected core costs is obviously a vital element, and the more detailed the breakdown, the better understanding the grants’ panel will have.

Section 5: Other Information

  • Please ensure that you provide all necessary additional information about your organisation, as requested

The Declaration

  • Please read and ensure that you understand the terms and conditions that apply to this Fund.  The declaration should be signed by two people duly authorised by the organisation to submit the application. They may be a paid member of staff, trustee, committee member etc. one of whom should be the main contact person identified in the application.  If you are using a fundraising company or bid-writing service, please provide full details.

And finally…

Help & Advice

  • If there any aspects of the Fund or the application process that require clarification, then do please contact us. Help and advice is always available.